Vijay Raja

A prominent developer based in Chennai, faced a challenge with their brand perception.
Everyone has their own unique vision for their dream home and the decision to buy one is often a personalized one, taking into account collective input from family members and aligning with one's desired lifestyle and status. This appeal to the aspirational side of buyers is a common theme in the home purchasing process.
Taking on this insight, we positioned Vijay Raja as a provider of smart homes, utilizing various emotional appeals in communication and partnerships with prestigious brands such as BMW and IKEA to tap into the aspirational desires of buyers.
Through our marketing consulting efforts, the brand image was transformed from a mass-market builder to a highly coveted and aspirational development company in a short amount of time."
In a short span of time, we transformed the brand image from a builder catering to a mass market to a highly regarded and aspirational developer brand.