Waft

Waft is a new craft sparkling water, whose idea and story revolve around waves and water. The brand wanted us to deliver an extendable packaging design that elevates Waft over and above the cold (no pun intended :P) face of the competition

Our approach to branding and packaging design echoed Waft’s origins, values and story in a way that best fits the brand’s narrative. Deeper understanding of this segment revealed a certain “sameness” in the packaging of most sparkling water brands.