Digital and Social Media Marketing


Job brief

Manages all social media channels, digital and google campaigns to sustain an engaging audience experience and to increase audience satisfaction as per promo objectives.

Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.

Works with various company departments to promote overall brand through social media channels.

Responsibilities

  • Oversees all company social media and digital accounts management
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
  • Coordinates social media messaging with advertising departments, brand managers, and quarterly company goals
  • Run and execute GDN campaigns and other paid promotion campaigns in Google
  • To coordinate with brand managers, copywriters and other content creators to get timely inputs and guidance or direction
  • Audits and analyses social media presences, including digital advertising costs and returns
  • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
  • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
  • Monitors and develops reports on competitor activity within social media spaces
  • Good knowledge and experience with online marketing tools and best practices
  • Hands-on experience with SEO/SEM, Google Analytics and CRM software Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills