Adwants is a Web Analytics Service provider in Chennai offering you a data based approach to effectively market your services , utilising the best possible analytic tools.
Number crunching may not be your favourite thing to do and that’s why we’re here to help you.
Let us tell you what web page analytics are before we tell you why you should do it. Complex jargon aside,it helps you see how many people visit your website, how long they stay, which pages they visit, how long they browse and how they found your site. With this wealth of information, we can tailor the best and unique solutions to meet your goals.
Web analytics helps us assess exactly where you stand, what you’re doing right, what more can we do and how we can do it. Answering these questions one after the other will give us the most accurate and data based approach to creating your website.
Simply put, market research sets the context for your marketing approach. It gives you a detailed look into your target audience, their likes and dislikes, similar pages they interact with, how similar brands in the industry are performing and their approach. It helps understand how the market conditions are to create the perfect approach to yield the best results.
A technical audit is a complete and detailed assessment of your website and its functions. It helps identify and declutter and organise the links, additional information, malfunctions and anything that might glitch an effective user friendly interface. This inspection also paves way for a comprehensive restructuring of strategy and approach as it effectively points out what is working and what is not.
In a highly competitive space, it’s important to stay on top of your game by gaining a good understanding of competitor strategies and approach. It doesn’t just give you insight into the specific brands, but paints a picture of what pioneers in the industry are doing to stay relevant and successful and where they’re falling short. It reveals unexplored avenues and inspires success stories.
Conversion rate is the percentage of the visitors of the website that are driven to complete the desired task or convert. It could be any bottomline, right from signing up for a newsletter to purchasing your product or service. Optimizing conversion rates is done through a plethora of technical tools and ensures the traffic for your website also offers feasible leads and solutions.
We can break this process down into three logical steps:
The first step would be to thoroughly study, analyse, and understand the position you stand in. This would have to be done periodically not just to adapt to the search engine’s structure and algorithm but also to keep up with the dynamic trends of digital marketing.
What do we do with all the insights we have? Implement it of course! We will craft the most unique and perfect solution tailored to effectively communicate your message through your website. Reviving or editing content and design, doesn’t just have a novel appeal, but can drastically impact your performance. We believe obsolescence is the biggest crime in digital.
It’s exceedingly important to monitor how effective our efforts are. We will continue to provide reports that monitor the performance and track the progress over time. The increase of inflow of traffic and key areas of progress will be studied to help compare results with the goals that have been set.
If you have any further questions , feel free to contact us